Business Facebook Page

Reasons Why Your Business Needs a Facebook Page

If your small business doesn’t already have a Facebook page set up then you are already behind the times. It is a well-known fact that Facebook is changing how businesses of every size are marketing themselves to their customers and establishing their brand’s image. Facebook is where your business’s customers are, so it is where you need to be!

Take a look at these facts if you still don’t think that your business needs to be promoting itself using social media, especially Facebook:

  • More than 90% of adult internet users in America have a Facebook page and regularly look at other Facebook pages.
  • The average Facebook user spends 1 out of every 8 minutes of their day on the social media website.
  • The average user of Facebook spends more than 11 hours each month browsing through different Facebook pages.
  • More online users spend more time on Facebook than they do on any other specific website, including Google.
  • Facebook is the number one used social media network in the entire world.

Creating a Facebook page for your business is fast and easy. Maintaining a small business Facebook page only takes a few minutes each day and is also easy. You don’t need to do much to get started creating your own Facebook page and the results can be dramatic! According to statistics released by Facebook in January of 2013, the social media giant receives 1.06 billion active users- per month! Each and every one of those active users could be directly engaging with your business right now.

You could be using Facebook to tell these users about your products and services, about your company, about what types of promotions or contests you are holding and other relevant information that will keep them coming back for more. Your current customers could be directly engaging with your company and telling you what they like about your company and what they would like to see changed. Your current customers could also be sharing your Facebook page with their friends, which will help you to capture and collect new customers. Your business’s Facebook page will even increase your business website’s visibility in the eyes of search engines, which will increase your results page rankings whenever someone performs a Google search.

The point is that Facebook is a great way to directly engage people and the platform offers plenty of potential customers for you to reach out to.

 

Improve Keyword Rankings

We all know that we’d rather see our website in the first page of search results, but getting there may feel impossible. If you’re not sure where to start using your keywords to improve your page ranking, here are a few tips.

Assess Your Current Ranking
Before you can improve your search ranking, you have to know where you currently sit. Free
tools like Serps.com will help you check which keywords you already rank for and where you fall in the results for those keyword searches.

Track the Right Metrics
Remember that you’re not trying to rank for every keyword, but you do want to rank for specific ones. Look for keywords that you’re already using or that your competitors are using that actually generate traffic and improve conversions. Free tools like Serp Scan can help you do that with more precision.

Check Your Links
SEO is also dependent on links to other sites, especially if those links also include keywords. If you’re linking to broken sites or those who also struggle with SEO, it won’t do you any favors, so make sure that you’re linking to high profile and “healthy” sites.

Vary your Keyword Linking
Speaking of links, it’s important to include a variety of link types on your site as well. Using a combination of anchor text linking (links that appear within the content of your site, generally associated with specific long tail keyphrases), as well as image links and other forms (directory links, etc.) will all help your SEO.

Go after High and Low Volume Keywords
While it can be tempting to try to find the highest-ranking keywords and plug them all over your site, high-volume keywords are extremely competitive which means that you’ll ultimately have trouble ranking for them. It’s best to generate a nice mix of high and low volume keywords to improve your odds.

Refresh your Keyword Research
Trends change and keywords can have different weight throughout the year depending on those trends, events, and a number of other factors. Don’t assume that you can do keyword research once and you’re set for life. Have a plan in place to refresh your keyword list every few months
for best results.

Getting Indexed

Getting Indexed on Google

Getting recorded on Google.com may seem to be challenging initially, but it does not have to be actually an inconceivable task. Once indexed on Google.com your internet site is a lot more very likely to obtain higher traffic via organic searches. Naturally none of the ways gone over listed below guarantee that Google.com will mark your site, however you need to feel great your website is going to be actually recorded if you engage in at the very least a portion of the suggestions.

Generate a web site worth exploring
Google.com searches for content that is actually family member to what folks in fact wish to find. If you put up a website concerning your household vacations there is actually no other way you will certainly get high visitor traffic. Why would people particularly look for your family holidays? Alternatively if you made a more standard internet site that give info regarding vacation details to different places your site possesses an option to become helpful to readers. Google will certainly be actually a lot more very likely to get your internet site because it is actually more pertinent to what individuals will be actually seeking.

Make use of Google’s Web designer Devices
Google.com possesses an incredibly handy web site for web designers, which permits you to authenticate your website and create sure that Google.com is certainly not possessing any complications creeping your websites. You will be actually coached to publish a file to ensure Google.com can verify the site to become yours. Once your site is verified you will definitely view important relevant information begin to appear inside your webmaster tools account. Details including catalogued websites, keywords folks make use of to locate your internet site, and a checklist of inbound web links to your internet site.

Provide a Sitemap
Google.com’s web designer resources also enables users to submit a sitemap, which is actually a checklist of every web page connecting to the web page. Free sitemaps could be created by means of a simple sitemap search on Google. As soon as you install your sitemap you can upload it as a file on your web site. After a prosperous upload, allow Google.com web designer resources recognize where to locate the sitemap. As soon as Google has your sitemap, your web pages possess a much higher chance of being featured in the crawl.

Connect Structure
Generate inbound web links to your web site. Your site is going to be actually listed quicker as the variety of pertinent links to your site increases. Sites that have actually presently been actually crept through Google will definitely find your site web link and manage to creep your web site. The additional web links entering into your web site shows that your websites pertain to what folks desire to find. Your domain receives extra authorization when various other necessary internet site link to your own.

As you follow these steps your internet site will be actually listed by Google.com. If you are actually possessing any difficulties getting listed, there is actually an excellent odds you have actually certainly not stood by enough time. Along with billions of website page it requires time to mark. As you provide premium information Google.com will definitely find your site.